More than 50 years after its founding, the Peabody-Lynnfield Weekly News, formerly The Shoppers' News, has grown to become one of the largest weekly newspapers in Massachusetts and the largest town newspaper north of Boston. Although much has changed since 1957 the mission remains essentially the same: to deliver local news with integrity.
REQUESTED PERIODICAL
During the summer of 2002, the Peabody-Lynnfield Weekly News changed the class of mail under which it is mailed to more than 20,300 households and businesses each Thursday to a requested periodical.
This means every household in Peabody and Lynnfield that receives the Weekly News wants it delivered each Thursday. Our readers took the time to fill out a card and mail it back to us requesting free home delivery of the paper. More than 60,000 readers rely on the Weekly News for its coverage of local news events, insightful politcal scene updates, complete school system information, thorough local sports coverage and schedules, as well as wedding and birth announcements, classified listings, legal notices and real estate transactions. The paper is also audited by Certified Audit of Circulations (CAC).
In addition to being mailed to more than 20,300 households and businesses throughout Peabody and Lynnfield, the Weekly News is also available for sale at several retail locations.
COMMUNITY NEWSLEADER
The Weekly News employs a full-time staff of two editors and a reporter to cover the news, sports and events of the day. The Weekly News reports extensively on daily affairs at town and city halls, police and fire departments and the myriad board and council meetings that make up municipal life.
In addition to covering the school and government happenings, the Weekly News is interested in the smaller events that affect residents. Each week, readers turn to the Weekly News to browse births and engagements, read next week’s school and elders menus and see what special events are planned at the churches and temples.
Also, special seasonal sections are run throughout the year, including Bridal Guide, Summer Camp Directory, Health and Fitness and a four-page High School Graduation pull-out section.
